Many companies don't have a real understanding of their data, their business KPIs, or their customers - who is more profitable, their lifetime value, or who is likely to lapse. Consequently effort and investment in customer development can be incorrectly focused. Also, without a 'single version of the truth' - often resulting from			data stored in several locations, business planning can be skewed. We help you overcome these challenges - quickly and cost-effectively! Tech4T are specialists in the enhancement, analysis and use of data for more effective business planning, mapping, and to target sales and marketing activities more productively!
Eight ways we can assist your business...   Discovery - we help you find the best ways to use your data to add value to your business - right metrics, analytics, tools & processes. Data Consolidation - we clean, standardise & merge unlinked lists, spreadsheets, databases & surveys into an enhanced data resource for reliable decision-making, campaign targeting & CRM migration. Enrich & Profile - we fill gaps in your prospect, customer & business knowledge, using lists, tele-marketing, research & derived insights. Customer Trends - we examine how the value, quantity & locations of your new, active, inactive & lapsed customers change over time, then develop a framework to exploit opportunities & maximise value! Segmentation & Insights - we statistically analyse buying patterns, product, price, interest & response to create target market segments & action lists of who to contact, when, why, how & how often! Sales, Franchise... Territorial Maps - designed/optimised for your business, with Postcode/Zip code allocation & web-based mapping. Database & Prospect Management - we manage a single view of your customers that you access on-line to analyse & target more relevant marketing campaigns to the right people at the right time! Technologies - tailored sales, marketing & business automation, high volume 'behavioural' e-mail, data mining, targeting... solutions.			Tech4T offer a unique set of skills and a technology framework to get you more value from your data! The way information is disparately stored, analysed and used can hide its true worth to your business. Tech4T remove limitations, helping identify important financial and non financial drivers and ensuring data interpretation, modelling and prediction are as effective as possible.  Customer knowledge is also extended to not only show who buys what, for how much, and when, but what type of customer they are, what else they might buy, what proportion of total sales and profit they contribute, what can upset them, and if you even want their future custom! We analyse and use trading data more effectively! Using hard-won methodologies, data mining skills and specialist tools, we merge, enrich, transform and analyse patterns in data in such a way as to uncover the 'nuggets' that will drive more productive business, sales, marketing and product development strategies. We then help you apply these 'insights' to raise productivity, increase customer lifetime value, order frequency and margin, and predict high value customers more likely to defect!  We've done this for over 20 years!