|
Many companies don't have a real understanding
of their data, their business KPIs, or their customers -
who
is more
profitable, their lifetime value, or who is likely to
lapse. Consequently effort and
investment in customer development can
be incorrectly focused.
Also, without a 'single version of
the truth' - often resulting from
|

|
data stored in several locations,
business planning can be skewed.
We
help you overcome these challenges -
quickly and cost-effectively!
Tech4T are specialists in the enhancement,
analysis and use of data for more
effective business planning, mapping,
and to target sales and marketing
activities more productively!
|
Eight ways we can assist your business...
-
Discovery
- we help you find the best ways to
use your data to add value to your
business - right metrics,
analytics, tools & processes.
-
Data Consolidation
- we clean, standardise & merge unlinked lists, spreadsheets,
databases & surveys into an enhanced data resource for
reliable decision-making, campaign targeting
& CRM migration.
-
Enrich & Profile
- we fill gaps in your prospect, customer
& business knowledge, using lists, tele-marketing,
research & derived insights.
-
Customer Trends
- we examine how the value, quantity
& locations of your
new, active, inactive & lapsed
customers change over time, then develop
a framework to exploit
opportunities & maximise value!
-
Segmentation
& Insights
- we statistically analyse buying patterns,
product, price, interest & response to create
target market segments & action lists
of who to contact, when, why,
how & how often!
-
Sales, Franchise... Territorial Maps
- designed/optimised for your business,
with Postcode/Zip code allocation & web-based
mapping.
-
Database & Prospect Management
- we manage a single view of your customers that you access
on-line to analyse & target more
relevant
marketing campaigns to the right
people at the right time!
-
Technologies
- tailored sales, marketing &
business automation, high volume
'behavioural' e-mail, data mining, targeting... solutions.
|
 |
Tech4T offer a unique set of skills and
a technology framework to get you more value
from your data!
The way information is disparately
stored, analysed and used can hide its
true worth to your business. Tech4T
remove limitations, helping identify
important financial and non financial
drivers and ensuring data
interpretation, modelling and prediction
are as effective as
possible.
Customer knowledge is
also extended to not only show who buys what,
for how much, and when, but what type of
customer they are, what else they might
buy, what proportion of total sales
and profit they contribute, what can
upset them, and if you
even want their future custom!
We analyse and use trading data more effectively!
Using hard-won methodologies, data
mining skills and specialist tools, we
merge, enrich, transform and analyse patterns in
data in such a way as to uncover the
'nuggets' that will drive more productive
business, sales, marketing and product
development
strategies.
We then help you apply these 'insights' to raise
productivity, increase customer lifetime value, order frequency and margin,
and predict high value customers more
likely to defect! We've done
this for over 20 years!
|